All of the following chains are in stock and offered at astoundingly low prices.

Our prices are Incomparable!*

Our direct relationships with gem communities around the world make our prices incomparable! We’re so confident that we offer the finest value anywhere for genuine gemstone jewelry, that we guarantee it.

Price Guarantee

Our price Guarantee is simple! When you purchase a piece of jewelry we guarantee that it represents the finest value available. In the unlikely event within 30 days of purchase you find a better offer elsewhere, we will credit the difference or offer a full refund. No exceptions!

Shopping Around

We know you are a savvy buyer, after all that’s how you found our site. We’d love you to compare our prices for Diamond and Gemstone jewelry against our competitors. To make it even easier, with all of our pieces we give you full details including gemstone origin, treatments, carat weights and type of precious metal used.

Unfortunately you’ll probably find this information hard to come by with many other jewelers, so we’ve suggested a few questions to keep in mind while you are shopping:

Is it a genuine gemstone?

We only sell genuine gemstones, and every piece comes with its own certificate of authenticity. Buyer’s tip: Elsewhere look out for words like ‘created’, ‘lab’ or ‘simulated’, these are manmade and not authentic.

What carat weight is the gemstone?

As we take you direct to the source, with us you will typically get far more carats for the price you spend. Buyer’s tip: Make sure you consider the carat weight on sale, generally speaking the bigger the carat, the more valuable the gemstone.

What treatment has the gemstone undergone?

We always disclose when our gemstones are enhanced. Buyer’s tip: It is important to know what treatment a gemstone has had, as this can alter their value and heavily enhanced gemstones may require special care.

What is the jewelry made of?

We inform you of the type and weight of precious metal used. Buyer’s tip: Believe it or not, some well-known retailers will claim a metal to be gold or silver, when actually they are just referring to the colour of the plating.

100% Confident

When you compare like for like, we really do believe for the following reasons, that no other retailer can offer fine quality genuine gemstones jewelry at a better price:

• Wherever possible we source our gemstones direct from the mines
• We design in-house
• We control the crafting of our pieces
• We spend little money on advertising
• We effectively offer trade prices to the public
have a dedicated, passionate team of over 400 employees in the United Kingdom and a large, enthusiastic and committed work force in Asia